Jaya Hartono, A., Sandhi Yudha, H. and Gumelar, I. (2026) “Recalibrating MSME Marketing Strategy: A Data-Audited SWOT-STP Robustness Analysis of Sinar Jaya Snack”, BRIDGE : The Multidisciplinary Research Portal, 4(1), pp. 359–370. Available at: https://jurnal.sttnlampung.ac.id/index.php/bridge/article/view/195 (Accessed: 24 August 2026).